Sony went way out of line with this one. I agree with #1 and #2--while Sony certainly didn't intend for this advertising campaign to carry a racial message, it definitely did. Their pitiful defense is exactly the wrong way to play this out. They need to put an end to this ad campaign and issue an apology immediately instead of simply pretending that these images aren't offensive. The longer they wait, the more these advertisements will hurt not only the PSP White's sales but also Sony's image as a company.
Reader Comments (Page 1 of 1)
Sean @ Jul 6th 2006 4:26AM
Sony went way out of line with this one. I agree with #1 and #2--while Sony certainly didn't intend for this advertising campaign to carry a racial message, it definitely did. Their pitiful defense is exactly the wrong way to play this out. They need to put an end to this ad campaign and issue an apology immediately instead of simply pretending that these images aren't offensive. The longer they wait, the more these advertisements will hurt not only the PSP White's sales but also Sony's image as a company.